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An honest reflection..

An honest reflection..

It’s been a while since I’ve been in contact with you all! The last week has been pretty full on at home with our house getting flooded from the recent heavy rain we had on the Gold Coast. And before this I was working away behind the scenes trying to perfect every detail in how the shoes are made to ensure a more consistent finished product, plus trying to find someone in Australia who could glue them so I could guarantee a long lasting stick.

It was also a time to reflect on the business and how it has been going over the years and where I hope it goes.
I love these shoes, I really do. I love how they look and how they feel. I love that there is a story behind each pair, and that the three women who make them by hand are happy to come to work each day. This was a business that I built with all my heart, and to this day I still get very excited whenever an order comes through, when I receive a kind email or even a comment or like on instagram.

But right now, with the pattern that I have chosen and the time they take to make, they are just not profitable enough for me to continue on. The retail price is so low in comparison to the cost price that any profit I make is spent on advertising, website fees, packaging, photography, and all the other costs that goes with running a business. I wanted to keep them as affordable as possible, but while doing that I priced myself out of an income!

So I have decided that I will make one more order of only
20 pairs of shoes on APRIL 10th
(this coming Monday)

This will be my last order either indefinitely, or until I can figure out a way to turn Luludu into a business that actually makes money, so I do recommend placing your pre-order before Sunday 9th April if you have always had your eye on them!

I am aware that this isn’t usually information that business owners share with their customers, but I do want to be honest with you. I want you to know how hard I tried to make it work, and I want you to know that running a business isn’t easy, it isn’t cheap, and there are reasons why honest fashion costs so much more than fast fashion.

I will say that over the years I have probably ‘given up’ around 10 times, but I always found a way around those hurdles. I have always been optimistic and I have always made the most out of what I have, so this may just be another setback. But as honesty seems to be my middle name, I did want to share this news with you now in the hope that you will have a sense of being on this journey with me.

To end this letter I do want to say thank you for your support, no matter if it was 3 years or 3 weeks. Luludu wouldn’t have made it this far without you.

With love,


  • Alana Deukett

Comments on this post (1)

  • Apr 05, 2017

    Dear Alana,

    How sad it is to hear of Luludu closing her doors :) I do hope things work out for the better with the cleaning up of your flooded house & the end of your most treasured business you have tried so hard to keep afloat. It’s karma telling you it’s time for you to have a rest and enjoy your family, and maybe add to your family, of whom give you much much more joy than you will ever know :) Luludu has been a great part of the journey you travel, and you have such a beautiful eye for crochet shoes, I think you should extend your talent into a bigger stream of fashion, by creating dresses or hooded long-tail jackets aimed at the higher end of the market. I wear your shoes with pride, I try to wear them as much as I can everywhere I go. I have had a lot of people ask me where I got them from, I certainly tell them the site, hoping that they buy them too. I do wish you every bit of success away from Luludu, & hope you have better & greater things happen for you & your family. Please tell the 3 ladies who make them …thank you <3 with all my heart, it is an honour to wear the shoes, that I adore so much, take care & live free & happy <3

    — Cindy

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