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  • The ramblings of a very full mind...
  • Alana Deukett

The ramblings of a very full mind...

Fast fashion isn’t free. Someone, somewhere, is paying - Lucy Siegle.

This quote stopped me in my tracks, as it’s something I’ve been saying for years now. We are so, so lucky to live the way we do; most of us live in warm, comfortable houses, our bellies are filled every day, we have doctors or naturopaths to care for us when we are sick, and we don’t have to worry about finding clean water for our children to drink.

But we did not earn this life. We were born into it. We were the lucky ones.

The people who weren’t so lucky are the ones who are being forced to work 14+ hour days, on wages that make it hard to feed themselves, let alone care for their families, provide healthcare, allow them to move their bodies, breathe fresh air, protect their skin from dangerous substances.. the list goes on.

Then there are the environmental issues that come with this industry... Toxins being released into waterways, tonnes and tonnes of fabric wasted, animals being killed inhumanely, humans and animals being treated like machines, only good for making their bosses richer..

The system that has become the norm; it isn’t sustainable.

It just simply cannot last. And as much as I want to try to stay positive, this is some scary shiz. (Sorry for dumping this all on you guys!) I feel like big companies have done such a good job at selling us crap we don’t need, that we’ve forgotten what really matters. We’ve forgotten that we need to look after each other, we need to care about this planet, and we need to protect those who cannot protect themselves.

Nobody’s perfect - I’m the first to put my hand up and say I don’t live a 100% sustainable life at all. But I think awareness can go such a long way. To be able to walk into a shopping mall and disconnect from the images of beautiful women in their stylish clothes, and to instead think about how they were made, who made them, what their lives were like, and if that piece of clothing is going to truly help make your life better (not just for vanity’s sake) is a pretty big step in breaking the hold that the fashion industry (or any industry for that matter) has on us.

Now I’m not telling you to stop shopping altogether, and I’m not trying to suck all the joy out of life!! But I like to think that I am a small piece of a very big picture, and everyone’s lives matters equally. But the choices I make matter, and what we do directly affects other, whether we choose to see it or not.

I often wonder what would happen if fast fashion ended overnight. And honestly, I get a little worried when I think of the system falling apart. I know there are some pretty big powers who are trying to keep it exactly as it is. But I still dream of a world where everyone is equal, where the wealth is evenly shared, where fresh food and clean water is available for everyone, and where people can earn a living in an honest, fair way. I dream of a world where we see this world as one, and not as separate countries, or even separate cities. What happens over there will affect all of us, so if one part of the system is suffering, it’s up to everyone to help.

So my advice is to watch some doco’s to learn all sides of the story. Go outside and appreciate the natural beauty we are surrounded by, and try to remember quality over quantity in all aspects of life.

I believe things are looking up -with the internet these says it is so easy to educate ourselves, to expose dirty business, and to support one another. So who knows, the change may be slow, but I believe that kindness will overrule – one day!

  • Alana Deukett

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