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  • #whomademybreakfast
  • Alana Deukett

#whomademybreakfast

A few days ago I posted a very unstyled, real time photo of my breakfast.

The reason?

As I was enjoying my food, I thought about the apple I was eating and the journey it must have gone through to get into my bowl. A seed had to be planted, the tree took its time to grow, then once the fruit grew someone had to come along and pick it.  Someone then drove it to my local market, then someone else displayed the apples on a table, then I saw it, bought it, stored it, cooked it, and finally ate it.

That’s quite a big journey that I don’t usually think about.


However, my mind didn’t stop there. When I looked down, I realised there were many ingredients in my bowl, some had traveled half way across the world just so that I could be eating them on that sunny morning – sultanas, coconut, hemp seeds, walnuts, jaggery... Then there was all the ingredients in my bread, the people who worked in the factory who made my breadmaker, the person who designed my toaster, the graphic designer that designed the box my bread mix came in….then there’s all the herbs in my tea that had to be grown, picked, dried and ground...all these foods had a story behind them, and every step of the way was a person who helped grow, pick, prepare, package and transport them.

I realised there must be hundreds of people involved in helping my humble little breakfast get in my bowl.

And what about all the products that surround me? There must be thousands of people involved in my everyday life. Even though I’m sure I will never get to thank everyone who helps me eat the food I do, snuggle into my warm blankets, get to my destination in record speed (really, how cool are cars?) and achieve the million other things I do on the daily, I am so thankful to all of them. But I do wonder what kind of lives they are living.


That’s why it’s my passion to connect you with the women who make Luludu shoes. This way, you can see what they look like, you can hear their stories, you can see their faces, you know that they are real people, with stories, families, dreams…

We’re all the same, and we’re all connected.


I’m making a promise to myself to never take any item for granted, because every step of the way someone put their time, their energy, and their love into it. I vow to buy less, appreciate more. We are very lucky to be consumers. Now it’s time to be conscious consumers.

Alana
  • Alana Deukett

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