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About Me

Hello, I’m the founder and designer of ethical shoes and home wares business, Luludu.

As an ethical business owner, I love what I do. But there was a time when I wasn’t doing what I loved.

Back in 2012 I was stuck in a passion-less job and feeling disenfranchised by the system. So I did the only thing I knew how to do at the time.

I decided to start over.

I threw caution to the wind and with no real understanding of why, moved to Australia’s ‘utopian-like’ community: Byron Bay.

Little did I know that destiny was indeed waiting for me in the form of a pair of crochet shoes that Mum had kept from the 80s. I didn’t know it at the time but upon discovering them, my fate was sealed.

Admiring the shoes’ intricate beauty I was inspired to create a pair for myself so I set about learning to crochet. When I finally accomplished my first pair, I felt a profound sense of purpose.

So I fervently continued to crochet pair after pair when it dawned on me that I could use my skills and shoes as a catalyst for social change.

With a desire to make a positive impact on the world, I traveled to Bali in November 2017 where I found the perfect way to make a difference: teaching three women the skill of making these shoes and helping empower them to earn fair pay.

I am completely humbled by the sheer determination of the Balinese women that I collaborate with. They each have a name, an identity, a story and a history. To see them earn a dignified wage, feel safe, laugh and chat as they work has been the biggest highlight of my journey.

I am honoured to be able to directly contribute to the lives of women and their communities. My hope is that you feel this too when you purchase a pair of Luludu ethical shoes.